Digital Analytics and Optimization Manager
Senior position, 1st tier Global bank
Conversion Rate optimization
About Our Client
Our client is one of the leaders in the financial sector, providing first-class financial services to clients all over the globe. Being a visionary leader in the market, they recognise the growing new market entrants and financial technology firms and has continue to build partnerships with banks and technology companies to develop new platforms and networks to further expand their business. They are currently looking for a Digital Analytics and Optimization ManagerManager to join their team.
As the Digital Analytics and Optimization Manager Manager, you will be responsible for all activation, optimization and reporting of integrated digital campaigns. As a team leader, you will lead a small team to conceptualize and design tests on different marketing campaigns across different channels fulfill business needs. You will engage with different business and technical parties to drive the implementation of various digital platforms to boost digital business performance and ensure excellent digital user experience.
The Successful Applicant
To qualify for this position, you must have a minimum of 5 years of experience in digital marketing and sales with specific focus on conversion rate optimization experience, preferably from a financial service/insurance/banking industry. Strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager is a must for this position.
You should also demonstrate outstanding knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization. Knowledge of Adobe Tech stack, strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics are required for this position. We welcome overseas candidates to apply for this position.
What's on Offer
You will be offered an exciting opportunity working with a steep learning curve and exposure across different industries. Also, an attractive salary package with bonus, job stability and great staff medical benefit.