Save Job Back to Search Job Description Summary Similar JobsLarge commercial enterpriseCustomer Analytics, Strategy & InsightAbout Our ClientOur client is a large hospitality enterprise.Job DescriptionDevelop and maintain automated processes for campaign execution and audience segmentation using SQL and PythonCreate dynamic and reusable segmentation models to target customers effectivelyCollaborate with marketing and CRM teams to define campaign requirements and deliver data solutionsAnalyze campaign performance, providing insights into key metrics (e.g., conversion rates, ROI, and customer engagement)Build dashboards and reports to visualize website & campaign performance and trendsOptimize workflows to improve website & campaign delivery speed and accuracyIdentify and troubleshoot issues in data pipelines and campaign workflowsStay updated on emerging trends in data analytics and campaign automationDrive data transformation projects including AI Chatbot, CDPThe Successful ApplicantBachelor degree in Computer Science, Information System, Information Management, Quantitative Analysis, Statistics, IT or related disciplineMinimum 5 years' relevant experience in customer data analytics and business insightsSkilled in SQL for managing large datasets and Python for data manipulation, automation, and analysisFamiliarity with Adobe Analytics is a plusExperienced with tools such as Tableau and Power BIKnowledgeable in ETL processes (eg Alteryx, Azure SQL etc.)Strong problem-solving abilities, campaign analysis expertise, and an understanding of key marketing metricsCapable of translating data into actionable recommendations and collaborating effectivelyExperience with cloud platforms (AWS, GCP, Azure), A/B testing, and basic machine learning conceptsExperience in Agile/ Hybrid project management is preferredGood command in Chinese and EnglishWhat's on OfferOur client offers attractive compensation with sustainable career path to the candidateContactEliza LaiQuote job refJN-012025-6627972Phone number+852 2848 4741Job summaryFunctionITSpecialisationIT Data AnalysisWhat is your area of specialisation?Public SectorLocationHong KongJob Type:PermanentConsultant nameEliza LaiConsultant phone+852 2848 4741Job ReferenceJN-012025-6627972