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CRM & Trade Marketing Manager - Premium beauty brand

Hong Kong Permanent HK$45,000 - HK$54,000 per month (HK$540,000 - HK$648,000 per year) View Job Description
As a CRM & Trade Marketing Manager, you will focus on enhancing customer relationships and implementing impactful trade marketing strategies in the beauty industry. This role requires a strong understanding of CRM systems and marketing practices to drive customer engagement and sales.
  • Driving omni‑channel retail excellence and customer engagement.
  • Translating customer insights and retail performance into actionable strategies.

About Our Client

Our client is a well‑established consumer brand in the premium beauty and wellness sector, known for its strong commitment to product integrity and customer well‑being. The business operates across an omni‑channel retail ecosystem and is undergoing continued expansion, with a deep focus on enhancing customer experience, trade execution, and long‑term loyalty.

Job Description

Reporting to the Senior Marketing Manager, the Trade Marketing & CRM Manager will play a critical role in elevating retail performance and customer lifetime value across Hong Kong.

Trade Marketing & Omni‑Channel Retail

  • Design and govern the omni‑channel promotion mechanism, ensuring consistency and brand integrity across offline and online channels.
  • Lead retail activation, including promotional calendars, in‑store communication, visual merchandising guidelines, and retail media planning.
  • Collaborate with Sales and Retail Operations teams to drive footfall, conversion, and basket size through effective trade programs.
  • Manage trade partners and agencies to ensure high‑quality execution of launches, seasonal campaigns, and retail events.
  • Oversee sample planning, usage, and forecasting to support new product launches and promotions.



CRM & Customer Engagement

  • Develop and execute the CRM strategy to strengthen acquisition, retention, and loyalty across the entire customer journey.
  • Lead system enhancement and data integration initiatives to improve CRM capability and reporting.
  • Leverage customer insights to design targeted programs such as loyalty tiers, birthday rewards, reactivation campaigns, and personalized communications.
  • Monitor CRM KPIs, continuously optimizing for higher repeat purchase rate, retention, and customer lifetime value.
  • Collaborate with digital, retail, and e‑commerce teams to ensure seamless delivery across touchpoints.



Performance & Commercial Management

  • Track and analyze retail and CRM performance, identifying opportunities for improvement.
  • Support trade and CRM budget planning to maximize ROI and business impact.
  • Provide actionable insights on competitors, retail trends, and customer behavior.

The Successful Applicant

  • 6+ years of experience in premium beauty, personal care, or retail, with strong exposure to CRM or trade marketing.
  • Deep understanding of Hong Kong's retail landscape, including department stores and online platforms.
  • Proven strength in omni‑channel promotions, in‑store execution, and CRM journey design.
  • Highly analytical, data‑driven, and comfortable using insights to shape strategy.
  • Collaborative, execution‑focused, and comfortable working cross‑functionally in a fast‑paced environment.
  • Fluent in Cantonese and English; Mandarin is a plus.

What's on Offer

  • Opportunity to lead high‑impact trade and CRM initiatives that directly shape business growth.
  • A role with strong strategic visibility and cross‑functional influence.
  • Dynamic, purpose‑driven culture with room to innovate and drive meaningful customer engagement.
  • Competitive compensation and strong long‑term career development potential.
Contact
Grace Ng
Quote job ref
JN-032026-6967128
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
CRM
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-032026-6967128

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.