Brand Manager, rebranding - FMCG/ Lifestyle Products

Hong Kong Permanent HK$45,000 - HK$60,000 per month (HK$540,000 - HK$720,000 per year)
  • Passion in branding
  • Dynamic working culture

About Our Client

Our client is a well-known consumer goods company that specializes in health and personal care products. They are now looking for a Brand Manager to join their young and dynamic team.

Job Description

The Brand Manager will play a key role in the rebranding project and formulates overall marketing strategies to enhance their brand and products as well as drives sales revenue.

  • Conduct market intelligence study to identify consumer trends and insights that can inform brand strategy and product development.
  • Initiate, plan and implement brand building strategies, marketing and communication plans, drive the business growth in the market.
  • Work closely with cross-functional teams to ensure that brand strategies are aligned with business objectives and operational capabilities.
  • Manage annual marketing budget and allocate resources to achieve business goals.
  • Develop and maintain relationships with key stakeholders, including media, influencers, and partners to promote the brand and increase visibility.
  • Formulate effective media plan and compelling marketing program with well-controlling the given budget.
  • Oversee the effectiveness of all promotional activities, monitoring ROI results.
  • Lead the team to provide relevant reports for analysing the effectiveness of different campaign

The Successful Applicant

The successful candidate should come up with 5+ years of relevant experience in FMCG or Retail with strong strategic and analytical thinking.

Solid and hands-on experience in brand management and rebranding projects is mandatory.

You must have a high level of communication and negotiation skills.

This role requires a candidate who is fluent in English and Cantonese, with proficiency in Mandarin being a plus.

What's on Offer

Strong career progression and a promising career path. Attractive salary and bonus package. This is a dynamic work environment with high flexibility.

Contact
Grace Ng
Quote job ref
JN-052023-6039660
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Marketing Communications
Industry
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-052023-6039660

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.