Brand Manager - healthcare/pharmaceuticals - MNC

Hong Kong Permanent HK$40,000 - HK$50,000 per month (HK$480,000 - HK$600,000 per year)
  • Brand owner
  • Product Portfolio Management

About Our Client

Our client is a multinational pharmaceutical company that specializes in the development, manufacturing, and marketing of prescription and OTC healthcare products. They are currently seeking a Brand Manager to join their team to develop and execute HK growth strategy and brand plans.

Job Description

  • Plan and develop yearly brand plans, budgets, and forecasts, effectively managing all marketing A&P expenses while monitoring their effectiveness to ensure a positive ROI.
  • Prioritize a consumer-centric approach in all brand activities by leveraging compelling consumer insights and adopting best practices.
  • Take charge of marketing policies, programs, and activities, ensuring compliance with marketing codes, regulations, and standards to safeguard the company's and brand's reputation.
  • Monitor, analyze, and evaluate market and brand trends, consumer behaviors, and competitor actions to identify opportunities in the market, adjusting marketing strategies and plans to meet changing market conditions and competition.
  • Identify business opportunities by supporting the evaluation and analysis of global/regional business development initiatives and creating local launch plans as needed.
  • Develop local advertising and promotional strategies and objectives that align with regional strategies and guidelines.
  • Lead local Digital marketing strategy, oversee execution, and evaluate performance to optimize results.
  • Collaborate with cross-functional teams to ensure consistency between consumer, customer, and healthcare professional initiatives and approved business strategies and brand style guidelines.
  • Foster relationships with KOLs and brand advocates.

The Successful Applicant

Degree holder in Marketing or Business Management.

With at least 4 years of experience in FMCG or consumer healthcare (OTC) industry.

Consumer centric mindset with solid experience in brand management and development.

Experience in new product development and developing corresponding launch plans.

Excellent communication skills with strong presentation

What's on Offer

Strong career progression within company and a promising career path. Attractive salary and bonus package. This is a dynamic work environment and an excellent opportunity to work for a global company.

Contact
Grace Ng
Quote job ref
JN-052024-6435804
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Product Manager
Industry
Healthcare / Pharmaceutical
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-052024-6435804

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.