Assistant Marketing Manager - Premium luxury lifestyle brand

As the Assistant Marketing Manager, you will oversee integrated marketing programs, combining trade and retail activation, digital engagement, and premium event marketing. Key responsibilities include:

Trade Marketing & Retail Activation

• Oversee visual merchandising across shops, ensuring consistent luxury presentation, festive themes, and seasonal rollouts.
• Plan and execute in‑store events such as tastings, themed activations, and customer engagement programs.
• Create and manage POSM, branded gifting, and promotional collaterals.
• Coordinate photography and video shoots for product and marketing purposes.
• Develop and implement the annual trade marketing plan aligned with brand strategy.

Event Marketing & Brand Partnerships

• Lead signature brand events including gala dinners and VIP customer gatherings.
• Collaborate with luxury brand partners to execute high‑end joint activations.
• Coordinate KOL and influencer shoots and manage relevant content.
• Support regional marketing projects and consolidate marketing activity reporting.

Digital Marketing & Social Media

• Develop and manage daily content across social media platforms (Instagram, Facebook, WeChat, Little Red Book).
• Track performance metrics and generate insights to strengthen brand awareness and engagement.
• Manage updates and enhancements of the corporate website.
• Lead annual digital and social media planning, including KOL partnerships.

Team Leadership & Operations

• Lead and mentor Marketing Executives to ensure high‑quality execution.
• Oversee marketing administrative tasks including membership communications, EDMs, RSVPs, and reporting.
• Manage marketing inventory and promotional materials.
• Prepare campaign summaries and performance reports for management.