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Assistant Marketing Manager (Digital & CRM) - Luxury good

Hong Kong Permanent HK$32,000 - HK$35,000 per month (HK$384,000 - HK$420,000 per year) View Job Description
As an Assistant Marketing Manager in the retail industry, you will be responsible for executing and managing marketing strategies to enhance brand visibility and drive customer engagement. This role offers an opportunity to contribute significantly to the company's marketing efforts and overall growth.
  • Lead integrated marketing across digital, and cross‑functional collaboration
  • Take ownership of digital and performance marketing channels.

About Our Client

Our client is a fast‑growing player in the premium collectibles and precious metals market, offering expertly curated products to a discerning customer base. With strong ambitions to scale both digital and eCommerce performance, the company places significant emphasis on data‑driven marketing, optimized user acquisition, and personalized customer engagement strategies. They are now seeking an Assistant Marketing Manager to strengthen digital presence, accelerate growth, and enhance customer lifetime value.

Job Description

As the Assistant Marketing Manager, you will serve as the operational engine of the marketing team-bridging strategy and execution with a strong focus on data, performance, and cross‑channel alignment. Your key responsibilities include:

Performance Marketing & User Acquisition

  • Plan, execute, and optimize paid campaigns across Google Ads (Search, Shopping, Display) and Meta platforms.
  • Manage monthly ad budgets, ensuring strong ROAS and real‑time optimization of CPA, targeting, and bidding.
  • Run A/B tests on creatives and copy, providing actionable feedback to the design team.



Social Media & Content Management

  • Own the full marketing calendar and synchronize campaigns, launches, and promotions across channels.
  • Drive community growth through organic social strategies and engaging content in the collectibles/precious metals sector.



CRM & Customer Retention

  • Build segmented customer audiences and create personalized marketing flows.
  • Develop and manage EDMs and automated triggers to improve CLV.
  • Analyze customer behavior to identify churn risks and opportunities for re‑engagement



Cross‑Functional Collaboration

  • Translate marketing goals into clear design briefs and align closely with eCommerce teams to optimize landing pages and product listings.

The Successful Applicant

  • 4-6 years of experience in digital marketing, growth marketing, or retail marketing.
  • Proven expertise in Google Ads Manager, Meta Business Suite, GA4, and CRM/email platforms (e.g., HubSpot).
  • Strong analytical and project management skills with the ability to balance multiple marketing workstreams.
  • Familiarity with AI tools for copywriting, automation, and data synthesis, plus basic photo/video editing skills (e.g., Canva, CapCut).
  • Experience in luxury goods, collectibles, or fintech is a strong advantage.

What's on Offer

  • High‑impact role with ownership across performance marketing, CRM, and digital strategy.
  • Exposure to a fast‑growing industry with strong commercial potential.
  • Collaborative environment with opportunities to test new ideas and drive measurable business results.
  • Competitive compensation with clear career development prospects.
Contact
Grace Ng
Quote job ref
JN-012026-6932703
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-012026-6932703

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.