Assistant Marketing Manager - CRM, Luxury Shopping Mall

Hong Kong Permanent HK$25,000 - HK$45,000 per month (HK$300,000 - HK$540,000 per year)
  • MNC working environment
  • Top tier property developer in HK

About Our Client

Our client is a property developer with more than 60 years of presence in HK. One of their major focuses is in developing luxury shoppig mall and they focus on delivering exceptional retail experiences, curating renowned international brands, and hosting exclusive events. With a customer-centric approach, they prioritize personalized service and employ innovative CRM strategies to foster engagement and loyalty.

Job Description

  • Develop and execute CRM strategies: Design and implement customer relationship management strategies to drive customer engagement, retention, and loyalty, aligning them with the shopping mall's business objectives.
  • Customer data analysis: Utilize data analytics tools and techniques to analyze customer behavior, preferences, and trends, identifying opportunities for targeted marketing initiatives.
  • Loyalty program management: Oversee the development and management of the shopping mall's loyalty program, ensuring its effectiveness, attractiveness, and alignment with customer needs.
  • Personalized marketing campaigns: Develop and execute personalized marketing campaigns across various channels, leveraging customer insights and segmentation to drive customer acquisition, engagement, and retention.
  • Customer journey optimization: Collaborate with cross-functional teams, such as sales, operations, and events, to optimize the customer journey and deliver exceptional experiences at every touchpoint.
  • CRM system management: Maintain and enhance the CRM system, ensuring accurate data collection, organization, and utilization, while adhering to data privacy regulations.
  • Performance tracking and reporting: Monitor and analyze the performance of CRM initiatives, loyalty programs, and marketing campaigns, providing regular reports and recommendations for improvement.
  • Budget management: Assist in managing the CRM and marketing budget, ensuring cost-effective allocation of resources and delivering measurable results.
  • Market research and trend analysis: Stay updated on the latest industry trends, customer behavior, and competitor activities, conducting market research to identify new opportunities and areas for improvement.
  • Collaboration and coordination: Collaborate with internal teams, external agencies, and vendors to execute marketing initiatives, ensuring effective coordination and implementation of CRM strategies.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in customer relationship management, preferably in the luxury retail or shopping mall industry.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficiency in CRM systems, data analytics tools, and marketing automation platforms.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with customers, team members, and stakeholders.
  • Creative and strategic thinking, with a customer-centric approach.
  • Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Knowledge of digital marketing channels and trends.
  • Familiarity with data privacy regulations and best practices.
  • Flexibility to work occasional evenings and weekends for events or campaign launches.

What's on Offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Vibrant and dynamic work environment.
  • Employee discounts at participating stores.
  • Health and wellness programs.
Stephanie Kwan
Quote job ref
Phone number
+852 3602 2443

Job summary

Hong Kong
Job Type:
Consultant name
Stephanie Kwan
Consultant phone
+852 3602 2443
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.