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Assistant Manager (Performance Marketing) - Health brand

Hong Kong Permanent HK$35,000 - HK$48,000 per month (HK$420,000 - HK$576,000 per year) View Job Description
As a Performance Marketing Assistant Manager, you will be responsible for planning and executing effective marketing strategies to drive measurable results. This role requires a detail-oriented individual with expertise in digital marketing within the retail industry.
  • Lead multi‑market digital acquisition and eCommerce performance campaigns
  • Drive growth using hands‑on optimization and data‑driven experiments.

About Our Client

Our client is a rapidly expanding health and wellness brand with a strong footprint across local and international markets. With a growing eCommerce presence in Hong Kong, the US, Australia, and China, the company is dedicated to driving consumer engagement through data‑driven marketing and innovative digital acquisition strategies. To support its next phase of global growth, the organization is seeking a Performance Marketing Assistant Manager / Manager who can elevate paid media performance and turn insights into commercial impact.

Job Description

In this role, you will take full responsibility for managing performance marketing campaigns across multiple geographic markets. Key responsibilities include:

  • Executing and optimizing paid media across Google Ads (SEM, Shopping, Performance Max), Meta Ads, YouTube, TikTok, Little Red Book, and Douyin.
  • Overseeing end‑to‑end campaign setup, including audience targeting, keyword/interest research, ad creation, budget adjustments, and event tracking.
  • Developing multi‑layer audience strategies covering prospecting, remarketing, and reactivation using first‑party data.
  • Working closely with design and content teams to brief creative needs, test messaging, and refine assets for performance impact.
  • Analyzing GA4 and platform data to identify conversion leaks, ROAS/CPA drivers, and opportunities for funnel improvement.
  • Preparing weekly performance snapshots and monthly insights presentations covering tests, learnings, and next‑step recommendations.
  • Partnering with business leads and cross‑functional teams to ensure strong alignment between media strategy, commercial goals, and eCommerce revenue.

The Successful Applicant

  • 3-5 years of hands‑on performance marketing or digital acquisition experience, either in‑house or at an agency.
  • Strong executional capability across Google Ads, Meta, and ideally platforms such as YouTube, TikTok, XHS, or Douyin.
  • Proficiency with GA4 and the ability to interpret funnel metrics and performance data to inform optimizations.
  • Solid Excel/Google Sheets skills for reporting and data comparison.
  • A growth‑oriented mindset with a strong focus on ROAS, CPA, LTV, and commercial outcomes-not just media metrics.
  • Strong collaboration skills and the ability to partner effectively with product, design, eCommerce, sales, and leadership teams.

What's on Offer

  • Full ownership of digital acquisition performance across global markets.
  • A collaborative, test‑and‑learn environment where data‑backed ideas are implemented quickly.
  • Competitive compensation and performance‑linked incentives.
Contact
Grace Ng
Quote job ref
JN-012026-6932727
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-012026-6932727

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.