Adobe Test/MarTech Specialist - Banking industry
Adobe Product Test Case formulation
About Our Client
Our client is one of the leaders in the financial sector, providing first-class financial services to clients all over the globe. Being a visionary leader in the market, they recognise the growing new market entrants and financial technology firms and has continue to build partnerships with banks and technology companies to develop new platforms and networks to further expand their business. They are currently looking for a Adobe Test/MarTech Specalist to join their team.
As the Adobe Test/MarTech Specialist, you will utilise detailed understanding of customer journey and marketing funnel stages to execute high performing lead generation and acquisitions campaigns. This include all activation, optimization and reporting of integrated digital campaigns to drive the implementation of various digital platforms to boost digital business performance and ensure excellent digital user experience.
You will work alongside with marketing and product team to conceptualize and design tests on different marketing campaigns across different channels using Adobe Analytics, Adobe Target and Adobe Audience Manager.
Additionally, you will manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis.
The Successful Applicant
To qualify for this position, you must have a minimum of 5 years of experience in digital marketing and sales with specific focus on conversion rate optimization experience, preferably from a financial service/insurance/banking industry. Strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager is a must for this position.
You should also demonstrate outstanding knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization. Knowledge of Adobe Tech stack, strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics are required for this position. We welcome overseas candidates to apply for this position.
What's on Offer
You will be offered an exciting opportunity working with a steep learning curve and exposure across different industries. Also, an attractive salary package with bonus, job stability and great staff medical benefit.