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2018 Digital Recruitment Trends
As digital transformation becomes more commonplace in organisations and online platforms become one of the key marketing channels for most companies, there’re no doubt that the demand for digital talents is rapidly increasing every year. Having placed many digital talents in my role as Senior Recruitment Consultant at Michael Page, I would like to share 3 hiring trends in the digital space that can help in your job search or company headcount planning for 2018.
1. Demand for content creators
Social media is not just another advertising channel but is now utilised as a key channel to engage and interact with customers. As such, many brands have started building a robust social media strategy that revolves around producing original content on their social media platforms. The role of social media specialists and social media teams have therefore evolved, with more companies adding a dedicated content specialist to the social media team to focus on content creation. Social media specialists are also expected to go beyond their roles as a marketer to drive traffic to brand websites or increase member acquisition, and they need to possess strong photography or writing skills, which is essential to content creation.
2. The rise of consumer engagement specialists
With the increased usage of mobile apps and digital devices, companies have started to collect customer’s feedback in order to improve user experience on these digital platforms. In order to understand their customers better and deliver a customer-centric digital marketing strategy, many brands, notably in the fast-moving consumer goods (FMCG) and beauty industry, have created a new role in digital teams called the Consumer Engagement Specialist. Candidates with a CRM or web analytics background are usually favoured for this role.
3. Merging B2B and eCommerce expertise
Whilst many eCommerce start-ups are positioned as a B2C business, I have seen a growing amount of start-ups that are B2B businesses. These are mainly manufacturers, wholesalers and service providers who are either start-ups or existing companies that want to develop an eCommerce model as another channel to create a new revenue stream or increase their market share. Whilst eCommerce candidates need not come from a B2B background, it is another option to diversify your portfolio and widen your search as an eCommerce candidate when you’re on the lookout for a new role.
In the ever-changing digital landscape, I hope these trends will prove useful whether you’re looking for a job or hunting for potential candidates to fill gaps in your company’s digital team.