For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world.
adidas strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.
Brands in the business include:
adidas – Footwear, apparel and hardware such as bags and balls
Reebok – Footwear, apparel and hardware
Rockport – Footwear
TaylorMade-adidas Golf – Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories
Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.
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