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Job category : Marketing - Brand / Product Management jobs
Shenzhen | Permanent
Featured Job
About Our Client
Acushnet is a famous USA company, the largest golf equipment company in the world is representing some of the most high profile brands in the golf industry. Titleist & FootJoy Brands represent more than US$ 1.3 billion worldwide sales. As part of the global strategy, we are now looking to expand our business into apparel and retail market with a focus in the China.
Job Description
Report to General Manager.
Primarily focus on developing the product line including apparel and accessories.
Work closely with cross teams, and take the lead in various areas such as fabric sourcing, brand marketing, market segmentation as well as retail operations.
Closely monitor the latest fashion trends and identify growth opportunities. As part of the senior management team, you will ensure a consistently strong product lineup as well as excellent brand recognition in the domestic China market.
Maintain knowledge of competitive products including pricing, product strategies, merchandising, marketing efforts and sales programs.
Execute marketing activities including advertising and POS materials, and liaising with agencies for both advertising production and media oriented creative executions.
Develop and administer internal and external product and marketing communications.
Coordinate, compile and present products and marketing materials at sales conferences
Handle the product’s promotional plan in China markets, as well as the market research and analysis.
The Successful Applicant
A degree holder preferably in Fashion Design, with a minimum 8-10 years of experience in high fashion ideally for the China market.
Possessing strong fashion sense and are aware of the latest trends in fashion.
With a strong understanding of the garment construction process, previously experienced in marketing and brand management.
Strong Experience in brand marketing and strategy planning including forecast, A&P Budget.
High creative, positive attitude and a solution-oriented mind-set, good communication, team player and ability to realize our clients’ objective.
Fluent in written and spoken English, Chinese is essential for this position.
What's On Offer
The largest Golf equipment company in the world. Good career platform and attractive package.
Apply for this job
Apply online using the form below or phone Sheila Tan on + 86 755 3396 0900 quoting jobref H1126270
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