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Senior Marketing Director-Australian Health Food
- One of the most famous brand in an up-trend industry
- Competitive package
About Our Client
With its well-awareness branding all around the world, No.1 health food in China, their revenue is growing very fast, more than 850 million in 2015. Aggressively, they officially entered China in 2015, they launched the E-commerce business in 2016, they are gaining the market share rapidly. To localized the Marketing Team for China, now they are recruiting the Senior Marketing Director Role.
The Marketing Director will be overseeing the Marketing & Communications initiatives and campaigns in China. He/She will be responsible for developing highly effective branding strategy, leveraging both traditional and new media in an optimized mix to develop and strengthen the brand in China. He/she will also be responsible for identifying talent and recruiting a strong marketing & communications team in China.
-Formulate and implement focused and measurable marketing strategies.
-Oversee the execution of brand strategy, brand awareness, and brand positioning.
-Establish a product marketing and price positioning segmentation by sales channel.
-Create and execute dedicated marketing and communication initiatives by sales channel.
-Establish a leading demonstration, event and education execution team that promotes brand Experience.
-Ensure strict compliance of all brand executions with global guidelines. Manage and monitor all channel partners usage of the brand.
-Build and oversee a digital platform via social media, SEO, etc.
-Create and oversee an expansion plan of the Academy in China to build consumer confidence and awareness in the brand and category.
-Develop and implement both national- and regional-based marketing & communication campaigns
-Build a world-class marketing & communications team and coach, mentor the team to deliver integrated marketing/go-to-market campaigns.
-Plan and direct all communication strategies and executions for China including: advertising programs, marketing initiatives, market research, PR, events and promotions, etc.
The Successful Applicant
-Strong and effective communicator.
-Strong English skills
-Highly developed, demonstrated teamwork skills
-Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
-Ability to lead in an environment of constant change.
-Experience working in a flexible, employee empowering work environment.
-Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging,
-Experience managing external PR and communication consulting firms and contractors.
-Experience in the global marketplace is a plus.
What's on Offer
-One of the most famous brand in an up-trend industry
-Multinational working culture