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Regional PR & Social Manager - Global Hospitality Brand
- Regional PR / Social Media Focused Role
- Newly Created Regional Role
About Our Client
Our client is a well known international hospitality brand with global business presence. To support its regional PR, online social media and digital branding strategy, it is now looking for an experienced regional PR & Social Media caliber to lead its Social Media/Digital PR team.
The Regional PR & Social Manager is responsible for initiating and leading various online branding and digital PR practice for the company's APAC market. With the assistance from internal teams and external digital agencies, this person is responsible for the strategic planning and execution of the company's regional-wide social media lifestyle campaigns, online branding and digital PR / external reputation management.
This person is also consider the in-house expert in the social media space and is expected to provide advice on best practices, trends and emerging platforms in each of the key markets.
Ongoing relationship building with KOLs and media is required.
The Successful Applicant
The right candidate should be a university degree holder with at least 8 years of experience in PR, content and social media marketing gained from MNCs or leading interactive/social media agencies. Prior experience in hospitality related companies or experience in serving hospitality clients is an advantage.
This person should have solid knowledge on various popular social media platforms for each target markets such as Facebook, WeChat, Weibo, Youku, Youtube and Instagram. Knowledge and hands-on social media analytics and monitoring is needed.
Good stakeholders and external agency management skills is expected for carrying out the tasks/campaigns effectively.
Strong writing skills - prior copywriting / creative writing experience is a plus.
Proficiency in spoken and written English, Cantonese and Mandarin is essential.
What's on Offer
- 5-day work
- Competitive remuneration package
- Regional, digital focused and team leading exposure
- Globally recognized brand name