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Regional Marketing Manager
- world´s leading and famous brand in home furnishing
- excellent company culture and good work-life balance
About Our Client
Our client is renowned as a world's leading and famous brand in home furnishing. As a multi-national company at the forefront of home furnishing, it is highly-regarded for the excellence of its design and commitment to quality. To cope with its ongoing business expansion and future company growth in mainland China, it is now actively seeking a Regional Marketing Manager in South China, who has strong passion about the job as well as rich experience in retail marketing.
*Plan and manage marketing strategies and brand programs to achieve the goals of marketing business and KPI objectives.
*Develop and implement marketing campaigns for new product launches and events in line with brand priorities and business objectives.
*Plan and manage marketing and brand programs for new region/new store opening to make an excellent branding awareness, visibility and trail.
*Organizing and manage various marketing activities such as typical store opening celebration, new product launches and joint promotions.
*Maintain relationships with key media both on-line and off-line to drive good branding coverage.
*Responsible for press releases of marketing and brand programs on media issue, monitor and estimation.
*Manage digital communication platform on Website, Microblog, Wechat and APP.
*Set up and maintain CSR programs to keep solid brand reputation.
*Handle public relations crisis in time with excellent result, set up crisis communication guidelines with good coach.
*Liaise closely with different internal departments specially operation team to fulfill related requirement and meet the particular business objectives.
*Allocate and manage marketing budget and expenses to be good balance.
The Successful Applicant
*Proven ability of having made a significant difference in positively influencing the business result by leading through people.
*5-10 years of experience from working in a strategic communication and retail marketing management role. It would be an advantage if you have experience in retail and/or home furniture environment.
*Extensive experience of creating and implementing fact-based strategic plans, setting budgets, and following up goals
*Proven ability to work with strong creative and insights driven marketing.
*Experience of leading and driving marketing activities in the field of CRM - including loyalty - and Marketing Intelligence.
What's on Offer
Our client offers an exciting and empowering work environment in a global marketplace. And as the world's leader at life at home, you have exceptional opportunities to grow and develop together with it.