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Regional Marketing Lead
About Our Client
Our client is an innovative brand who are consistently growing. They aim to change the daily life of their consumers.
- Drive targeted Branding campaigns at Consumers to drive greater brand awareness, consideration and preference for new customer acquisition, cross-sell opportunities, & deeper share of wallet with existing Business Partners & Retailers.
Develop and deploy Annual & Quarterly Marketing Plans for Consumer Segment across Asia Pacific that outline the strategy and execution for Consumer Branding, ATL, BTL, Product Focus and 4P elements.
- Deploy Best of Breed consumer marketing executions across Asia Pacific for Digital and Social marketing activity.
- Work with the AP Digital & Social Marketing team to develop break-through engaging content and amplify this through online & social marketing channels, including email, social media, content marketing, search, and display/media.
- Establish metrics and measurement strategies to track the return on investment (ROI) of Consumer marketing activities across Asia-Pacific
The Successful Applicant
- Superior knowledge of Client & technology, Consumer/Retail/eCommerce market trends in Asia Pacific, vendor competition, sales strategies and management principles.
- Marketing skills and experience in the Consumer segment
- Strong sense of ownership and commitment
- Able to work collaboratively, both cross-functionally & internationally
What's on Offer
Attractive Package and Innovative Brand