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- Excellent Brand
- Attractive Package
About Our Client
Our client is renowned as an Italian and popular fashion brand in women denim wear. As a multi-national company at the forefront of fashion, it is highly-regarded for the excellence of its design and commitment to uniqueness. To cope with its ongoing business expansion and future company growth in mainland China, it is now actively seeking a Marketing Director, who has strong passion about the job as well as rich experience in integrated marketing, branding and leadership role.
*Formulate the strategy for brand positioning, brand development, and brand culture based on company's strategic planning.
*Formulate the brand development strategy in both online and offline platforms.
*Make the annual budget for brand communication as well as formulate the plan for advertising, public relation and promotion event.
*Supervise the formulation and execution of VI and CI standard in online and offline platforms.
*Organize and plan the release of enterprise promo, advertisement, product pamphlet, internal magazine, POP and other related work that will assist in enhancing the brand image.
*Supervise the execution of brand promotion activities and the planning of brand news and PR activities.
*The establishment and optimisation of VIP/membership system
*Manage and train the member of marketing team
The Successful Applicant
Qualities of an Ideal Candidate:
*Five years or above experience in brand management; Candidate with experience in luxury, clothes and fashion related industry, as well as public relation, activity planning and media operation experience is preferred
*Strong sense of fashion , appreciation of art and beauty, insight in aesthetics
*Special insight in media communication and advertisement, as well as rich experience in marketing and public relation
*Familiar with fashion and clothes trend both at home and abroad
*With the ability to promote the brand and integrate different media communications contingent on the market trend
*With accomplished project regarding brand planning, integration, communication, and image, also with rich experience in the promotion of a famous brand as well as abundant resources in branding, marketing, communication and PR
*Capable of managing and innovating a brand, as well as formulating special market insight
*Good communication skill and writing skill, as well as excellent brand planning capability
*Fluent in English and Mandarin
What's on Offer
The company offers competitive salary, excellent benefits and environment conducive to professional growth and advancement.