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Digital Marketing Manager
Newly Created Role
About Our Client
The Shilla Duty Free is a progressive and fast growing travel retailer who have built a strong following through their merchandise offering across brands in fashion, jewellery, cosmetics, perfumes and watches. Their first store was opened in Seoul, Korea in 1985 and more recently they have significantly expanded their international division, across Singapore, Thailand and now Hong Kong. They will launch their Hong Kong stores across beauty and fashion at HK International Airport in December and have just commenced hiring for their core leadership team to join between June to August.
You will be directly reporting to Marketing Director and leading one e-Commerce assistant to be responsible for all digital marketing strategies. You will be working closely with regional marketing, merchandising, operation and IT teams to maximize the digital channels profitability in terms of customs satisfaction, brand awareness, online channels penetration and revenue. You will need to manage external agencies on campaigns and social media content implementation. Other Ad-hoc duties are required.
The Successful Applicant
The successful candidate will be degree educated in Digital, Online Marketing, e-Commerce or relevant disciplines. You will have a minimum of 6 years digital and e-Commerce experience for Travel Retail/FMCG/Luxury Retail Businesses. You will be an expert in B2C online marketing, be familiar with Google Analytics, KPI setting, SEO/SEM, and social media channels. This position will be suited for someone who is creative, is a self-starter, driven to be success, and is able to work in a dynamic team. Excellent interpersonal skills with good languages skills in both English and Chinese.
What's on Offer
This is a unique opportunity to be part of the set-up of this company in Hong Kong. The Shilla Duty Free prides itself on passion, expertise and 'making it happen'. Be part of the project.
Please connect with the contacts and job references above. All direct and third party applications will be forwarded to Michael Page for consideration.