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Digital & eCommerce Director
- Global + China Exposures
- Team Lead Role
About Our Client
Our client is a garment manufacturer servicing retailers and importers for high-end fashion on a globally basis. Due to their rapid expansion into eCommerce, they are currently looking for a Digital Director to further develop and implement innovative digital brand marketing and go-to-market strategies for the ecommerce business.
Reporting to the Executive Director, you will be the key driver in developing and optimizing the performance and digital brand marketing of the Group's e-Commerce platform. You will deliver the strategic approach in driving ongoing traffic and online promotions to generate sales revenue and build awareness. You will have an ecommerce operation manager to assist you for operating and managing the e-Commerce platform on a daily basis as well as performing SEM/SEO analytics to achieve business objectives. Furthermore, you will also build and maintain the social media presence of the brand across relevant digital channels in the global region. Frequent travel is required.
The Successful Applicant
The successful candidate will be degree educated in marketing, business, digital or a related discipline. You will have a minimum of 8 years digital and e-Commerce experience in a regional capacity. You will be an expert in B2C online marketing, especially for apparel industry, be familiar with Google Analytics, KPI setting, SEO/SEM, and social media channels. This position will be suited for someone who is creative, is a self-starter, be able to work independently, and is able to work in a dynamic team. Excellent interpersonal skills with native English is required.
What's on Offer
This is an excellent opportunity to develop a rewarding career with a growing and dynamic apparel business. You will have the opportunity to shape their ecommerce business and digital brand strategy. Attractive salary package and company profit shares will be offered to the suitable candidate.