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Digital Acquisition Lead (FS, Greater China, $40k)
- Regional Digital Acquisition Lead
- Leading Financial Services Firm
About Our Client
Our client is a leading financial services firm with global business presence. With growing digital B2C business, it is well-recognized for its trend-setting viral digital marketing campaigns.
The Digital Acquisition Lead is responsible for driving various paid search and acquisition campaigns for the Hong Kong and China markets, and ensure acquisition targets are met within defined budget parameters. This person will be responsible for the budgeting, planning, external agency management, as well as monitoring the performance of various digital channels through analytics and testings.
The Successful Applicant
The right candidate should have strong performance marketing (SEM) experience covering the Greater China region. Ideally from finance/health/agency industry, this person should possess strong commercial and analytical skillset, with sound knowledge and experience of running paid digital channel and search engine optimization campaigns, from planning, budgeting to execution and agency monitoring.
Excellent spoken and written Chinese is essential. Candidates who are immediately available preferred.
What's on Offer
- 5-day work
- Competitive remuneration package and benefits
- Regional exposure
- Short notice candidates preferred (on board before mid August)